For Immediate Release
Contact: Justin Kitsch
202-461-2365
December 16, 2009

Electrification Coalition: NRC Assumptions Flawed

Study Misses Mark on Electric Vehicle Penetration

WASHINGTON – The Electrification Coalition today registered its disagreement with assumptions used in a study released by the National Research Council on potential penetration rates for electric vehicles.

"The National Research Council has done important work over the years, but in this case, some of their assumptions are off the mark," Electrification Coalition President and CEO Robbie Diamond said. "Ironically, however, the report's conclusions still illustrate a crucially important point: without action by policymakers, the United States transportation system is likely to remain dependent on oil for years to come."

The NRC report reaches its conclusions by assuming battery costs that are far higher than current industry estimates. In addition, the report underestimates expected reductions in cost as battery technology continues to improve and economies of scale come into play.

"The battery cost assumptions going into this report not only run counter to our own exhaustive research, they run counter to the findings of most anyone who has looked at this issue or worked in this field," PRTM, a global management consulting firm that has provided market analysis and technical input for the Electrification Coalition, said.

The Electrification Coalition is a nonpartisan, not-for-profit organization committed to promoting policies and actions that will facilitate the deployment of electric vehicles on a mass scale in order to combat the economic, environmental, and national security vulnerabilities caused by our nation's dependence on petroleum.

In November, the Coalition released the Electrification Roadmap, a sweeping report detailing the dangers of oil dependence, explaining the benefits of electrification, describing the challenges facing electric cars, and providing specific policy proposals to overcome those challenges. Among its many policy recommendations, the Roadmap proposes the creation of electrification 'ecosystems,' geographic areas in which all of the elements of an electrified transportation system are deployed, thus providing a crucial first step toward moving electrification beyond a niche product into a dominant, compelling, and ubiquitous concept.

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Featured Quote

“Look at it this way: If 75 percent of the miles traveled by 2040 are not electric miles, how many internal-combustion cars will we then have, how many gallons of oil will we then be consuming and how much money will we then be shipping overseas, year after year, to pay for that gasoline?”

Steven Heller
Executive Chairman, CODA Automotive
NY Times, November 16, 2009